Who We Are
More Than a Food Trader
We Are Your Procurement Partner
Al Rouwwad is an Iraq-based FMCG import and distribution company serving professional buyers with a reliable, transparent and solution-driven sourcing model.
We identify the right products, build relationships with trusted international producers, manage procurement and supply, and help our clients achieve consistency in quality, availability and commercial performance.
Professional sourcing - Reliable supply - Long-term value.
Why Choose Us
Built Around the Needs of Professional Buyers
Every part of our service is designed to reduce sourcing complexity and increase confidence.
Global Sourcing
Access to selected producers across Europe, Asia, South America and Oceania.
Reliable Supply
Structured procurement, planned arrivals and dependable distribution for business continuity.
Quality Selection
Products are chosen according to origin, specifications, consistency and market suitability.
Tailored Solutions
Product recommendations, specifications and supply plans adapted to each client segment.
Market Knowledge
Local commercial understanding supported by international sourcing expertise.
Long-Term Partnership
We focus on sustainable relationships rather than one-time transactions.
Product Categories
A Portfolio Built for Foodservice Excellence
From premium proteins to high-volume kitchen essentials, our portfolio supports hotels, restaurants, caterers, retailers, butcher shops and institutional buyers.
Premium Cuts
Premium Meat
Brazilian beef, Australian Angus, Japanese Wagyu, Russian beef and selected buffalo cuts. Request Product List
Food Service Ready
French Fries & Potato Products
Multiple cuts and formats sourced from Belgium, the Netherlands, Egypt and selected producers. Request
Premium Produce
Frozen Vegetables
IQF vegetables including peas, okra, broccoli, corn, spinach, mixed vegetables and more. Request Product List
Premium Dairy
Dairy & Gourmet Products
Selected cheese, dairy and premium food products for hospitality and specialty retail. Request Product ListProfessional Kitchen
Dry Food & Kitchen Essentials
Commercially relevant pantry products selected for professional kitchen operations. Discuss Your Needs
On-Demand Sourcing
Custom Procurement
Dedicated sourcing solutions for specific brands, formats, specifications and volume requirements. Submit a
Our Quality Promise
Quality Is Not a Claim, It Is a Process
Our selection process considers product origin, supplier credentials, specifications, production standards, storage requirements, logistics and consistency from order to order.
- Carefully selected international suppliers
- Clear product specifications and documentation
- Cold-chain and storage discipline
- Traceability and origin transparency
- Continuous supplier and product evaluation
“We source every product with the same question in mind: can our clients serve it with confidence?”
20
International Suppliers
500+
Products
18
Governorates Served
100%
Halal Certified
Who We Serve
Supporting Iraq’s Food and Hospitality Sector
Hotels & Resorts
Consistent premium stock
Restaurants & Cafés
Chef-grade cuts
Catering Companies
Reliable bulk supply
Retail Chains
Consistent shelf availability
Butcher Shops
Premium meat selection
Food Manufacturers
Reliable ingredient sourcing
Institutions
Stable procurement solutions
Distributors & Wholesalers
Bulk supply & long-term partnerships
Al Rouwad Quality Philosophy
The Right Product, Source And Partnership
Global sourcing markets
Core product categories
Weekly Planned product arrivals
100% Partnership-driven approach
Suppliers & Products
Global Network Local Commitment
We work with established producers and specialist suppliers whose capabilities align with the requirements of the Iraqi market. Russia, Brazil, Australia, Japan, Belgium, The Netherlands, Egypt and Europe Supplier logos, brand portfolios and downloadable product catalogues can be added Here as commercial agreements and publication approvals are finalized.
Become Our Partner
Let’s Build a Stronger Supply Partnership
Whether you are a professional buyer seeking dependable supply or an international
producer looking to enter the Iraqi market, Al Rouwwad is ready to start the conversation.